The CFO’s Blueprint: Why Startups Must Prioritize Financial Structuration and Treasury Management Systems
From Hygiene to Structuration: A narrative shift that emphasizes institutional-grade professionalization over basic accounting. Treasury Management Systems (TMS): Highlighting the need for centralized visibility and multi-bank integration as a core requirement for scaling. Operational Efficiency: Optimizing accounts receivable and accounts payable through automation and high-frequency cash flow forecasting. AI and Automation: Utilizing artificial intelligence in finance to minimize overhead while maximizing data veracity. Unit Economics and Cash Flow: Mastering the cash conversion cycle formula to track how efficiently every dollar of capital is being deployed.
Rémy Sanoner
11/9/20253 min temps de lecture
Scaling a startup in 2026 is an ambitious task. Founders often look at a climbing revenue chart and assume they are ready for takeoff. However, as an old hand in this business, I tell them: if your instruments are faulty, you are just accelerating into a storm.
As we approach 2026, the era of "growth at any cost" has been replaced by the Institutionalized Founder. This shift requires a rigorous commitment to financial structuration and the adoption of high-level treasury management systems.
Moving Beyond Bookkeeping to Financial Structuration
Founders often mistake basic bookkeeping for financial leadership. In 2026, professionalisation means moving from reactive recording to proactive architecture. You aren't just "tracking expenses"; you are building a reliable data loop that informs every strategic pivot.
For a startup to scale sustainably, it must master the pillars of professionalisation:
Visibility: Real-time oversight through integrated treasury management systems.
Velocity: The speed at which you convert sales into cash—optimizing your cash conversion cycle formula.
Veracity: Generating an audit-ready "single source of truth."
The 2026 Reality: Efficiency is the New Valuation
The market of 2026 values efficiency over vanity metrics. Investors today scrutinize artificial intelligence finance tools not as novelties, but as necessities for lean operations. They want to see how you leverage automation to manage your capital.
Optimization of Accounts Receivable and Payable
In my experience, startups die in the gap between billing and collection. Proper structuration requires a scientific approach to account receivables and accounts payable.
Accounts Receivable (A/R): Are your terms too lenient? Is your follow-up automated? If your accounts receivable aging report looks like a history book, you aren't ready to scale.
Accounts Payable (A/P): Strategic accounts payable management isn't just about paying bills; it’s about preserving liquidity for the right opportunities.
Hard-Won Lessons from the Growth Trenches
Lesson 1: Cash is the Absolute Fact
I’ve always said: "Revenue is an opinion, but cash is a fact." By 2026, the complexity of global markets requires high-frequency cash flow forecasting.
Action Tip: Professionalised startups use a 13-week rolling forecast. If you cannot predict your liquidity three months out with 90% accuracy, your business lacks the structuration needed for a Series A.
Lesson 2: Automate with AI in Finance
Jason Mok from Brex was right when he noted that many founders wait until they "have a mess" to fix their systems. In 2026, waiting is a death sentence. Artificial intelligence in finance allows you to automate the mundane—like data entry and simple reconciliations—so your team can focus on complex capital allocation.
Lesson 3: The Power of Modern Treasury Management Systems
A spreadsheet is a liability once you hit a certain scale. The professionalisation of your finance stack should include specialized treasury management systems. These platforms provide a centralized hub for multi-bank visibility, risk management, and integrated liquidity planning.
The Pre-Scale Checklist: Building Institutional DNA
Before you hit the accelerator, run through this CFO checklist:
Stress-Test the Model: What happens to your burn rate if your sales cycle doubles? Professionalisation gives you the power to model these scenarios instantly.
Professional Oversight: If your co-founder is still "handling the books" past $2M ARR, you are a security risk. Hire a fractional CFO to bring in a "truth-teller" perspective.
Adopt AI Early: Leverage artificial intelligence finance tools to keep your overhead low while your volume grows.
Master the Cash Conversion Cycle Formula: Know exactly how many days it takes for a dollar spent to return to your bank account as profit.
The Reward: Scaling with Control
When your financial structuration is impeccable, scaling becomes a deliberate climb. You gain:
Unshakable Investor Confidence: Clean data and advanced systems make you a standout candidate for tier-one funding.
Strategic Agility: With accurate cash flow forecasting, you can double down on growth or pivot strategy within a single board meeting.
Sustainable Longevity: You aren't just burning money to grow; you are building a resilient, institutional-grade company.
Conclusion
The 2026 market will separate the disciplined institutions from the desperate experiments. By prioritizing the professionalisation of your finance stack—from accounts receivable automation to high-level treasury management systems—you ensure that your startup isn't just growing faster, but growing stronger.
Don't let structural chaos limit your ambition. Implement these professional habits today, and your investors will lead your next round with confidence.
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